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2005/11/29

 

The Elevator Test

Reorganizando mis subscripciones he encontrado en el blog de Gonzalo G Cotorruelo, un enlace al test del ascensor que me ha parecido muy intereante recoger aqui:

The Elevator Test

From Geoffrey Moore's "Crossing the Chasm"

Can you communicate what your organisation does, with the minimum words but maximum impact? Try the elevator test.

Who is the product aimed at? [Customer segment]
What problem does it solve? [Problem]
What category of product is it? [Category]
What is the key differentiator? [Differentiator]
What/who is the competition? [Competition]

Then your 15 seconds of opportunity are crystalised by:

“For [customer segment] who have [the problem] our product is a [category] that [differentiator]. Unlike [competition] our product [differentiator].”

La idea es que el mensaje debe ser sencillo para conseguir el mayor impacto...

El link original es este

Comments:
De hecho, he encontrado a poca gente en mi carrera como consultor capaz de pasarlo. Los que lo saben hacer a la perfección son muy buenos.

Saludos, y gracias por la emnción ;-)
 
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